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5 Simple Ways to Explode Your eBook Sales
Once you've written your E-Book, got your Website up and integrated your shopping cart, all you you have to do is sit back and start waiting for the money to come rolling in, right? WRONG! Today it's getting harder than ever to get people to notice you – and just because "you build it" doesn't mean they're going to come. So what's an author to do? Actually, thanks to all the tools that are available to you – including Web 2.0 – marketing your book – and exploding your sales – is not as hard as it appears. In fact, here are 5 simple ideas to get your juices flowing. Add them to your sales plan, and use them to quick start your marketing efforts and to help you make even more sales. 1. Create a long-term plan before you write even one word of your first book. The hard truth of this business is that you're probably never going to get rich from writing just one E-book. So before you start writing your first book, start thinking about your second book. And the first product that will tie into your first book. And the second. And then the third. This plan will descirbe your business' "sales funnel", the path you want your customers to follow. 2. Don't put all your eggs in one basket. Brainstorm as many different income streams as you can and then build the good ones into your plan. For example, can you create a workbook from your E-book? Can you break sections out into articles you can distribute free as promotional material? What about recording some audio files that go into further details or give more information. What about doing joint ventures with other experts in your industry? 3. Sell more books at one time. If your book covers a popular subject – self-help or development, home improvement, business, religion – there are probably corporations, organizations or niche markets that are looking for inexpensive gifts or bonuses for their employees, clients or associates. Your book could be just what they are seeking. You might have to go down in price, but what do you think sounds better: Selling one or two books at a time or selling box loads of them? 4. Once you've built up your credibility as a published author, it's time to take things to the next level. Have you ever dreamed of attending seminars or workshops as a presenter? What about having a speaking career and being flown all over the world speaking to people in your niche market? If you don't like traveling or crowds, consider putting together teleseminars, online webinars or holding intimate bootcamps. 5. Create your own joint ventures. This is the fastest and easiest way to leverage your expertise and start raking in the cash. Find people who are in similar – but not competing industries as yours. Explore ways for you to provide value to both of your customers while you're cross-selling or upselling. For example, if you own a restaurant, what about creating a special Valentine's Day promotion with the local florist. Offer free drinks or desserts to any of the florist's customers who bring in a special card (that you've provided to them) when they come to your restaurant. And your joint venture partner (the florist) gives you roses or carnations that can be given out to any women when their companion gives you the special dessert card. See how simple that is? Real value that makes your customers happy, and builds loyalty and trust – and positions both of you as the first people your customers think of when they need flowers or want a romantic restaurant or a place to eat during a special occasion |
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