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Affiliate Marketing Basics: Traffic
When you’re getting starting in Affiliate Marketing, the most important thing you need to learn about is traffic – specifically what it is and how to get it. Why? Because the old cliche is true, “the money is in the list” – but that means YOUR list, not the list of the people whose products you’re selling – at least not if you want to be successful. Here’s why. As an affiliate, your job is to find people who want to buy the products you’re promoting. To do that you need to write an ad (or hire a copywriter to write it for you), and send people to a Website where they can buy the product. BUT – there’s a serious problem with using this method. One that is missed by most beginning online affiliate marketers. Do you see what it is? Anywhere from 60 to 95% of the people you send to the sales page probably aren’t going to buy the first time. 1. Most people want to be certain that they’re making the right decision, they usually need to see or hear from you between 5 and 12 times before making a buying decision. 2. If you’re paying for the ad that is sending people to the seller’s Website, the ones who don’t buy disappear forever. And neither you nor the seller will benefit. 3. Of those who do buy, if you’re only sending them to the sales page, YOU still lose them forever because you have no way of knowing who they are. Here’s your solution: 1. Write your ad and send prospects to a well-written squeeze page – YOUR own squeeze page. A squeeze page is a single page Website that has one purpose – to convince prospects to give you their contact information. Squeeze pages should be simple – no flash, no links, and if you use a graphic or photo, keep it simple and make sure it relates to the purpose of the page. How do you convince prospects to give you their contact information? By giving them information that they’re expecting to find and that is useful to them. 2. Offer an incentive to your visitors that will encourage them to give you their contact information. This could be a free report, a free newsletter, an audio or video product – just make sure it’s related to the niche or affiliate product. 3. After they’ve opted in to your autoresponder, send them to your affiliate sales page. Now it is up to the seller to sell the actual product, and YOU have collected their contact information. 4. Follow up with them on a regular basis – mixing good information, free bonuses from time to time and additional affiliate products. Don't just sell, sell, sell.
Lather, rinse, repeat. Once you’re making money from your first affiliate product, move on to the next and then the next and the next. The best thing about this is that you can set most of it up on your autoresponder, so you turn it into a “system” and it runs “almost” on autopilot. There is NO SUCH THING as a business that runs 100% automaticallty – and don’t believe anyone who tells you there is. Every business takes work and effort. But make the work you do "smart work" instead of "hard work". By setting your system up this way, your autoresponder does the majority of the work, and you will only need to do regular updates and make sure you keep fresh information flowing to your customers. |
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