How to Get the Information You Need to Build a Stronger Internet Marketing Campaign
Have you ever wondered about the people visiting your Website? Who are they and what they're doing there?
While it isn't a a good idea to speak in generalities when describing people,after all, we're all unique individuals, there are a few basic personality types and certain common behaviors or characteristics that you can use to your advantage when it comes to creating your next Internet Marketing Campaign.
Let's start with the personality types. Based on the "Social Styles" type of personality classification, you'll find those that are:
Analytical. People in this group are logical, detail and task-oriented. They want the facts.
Expressive. These people are supportive of others, expressive and outgoing. They tend to make descisions according to their feelings.
Amiable. They are loyal, dependable, consistent and hardworking. They like to dig until they uncover all the available information.
Achiever. These are the go-getters, driven, forceful and practical. They make their decisions quickly and don't want to waste time waiting to get started.
How do you design your marketing campaign to meet the needs of all these different personality types – especially when you're just starting out and money is tight?
Make dealing with the different personalities part of your design plan ahead of time, and provide information in the ways that it will be best received by the different personality types.
Are you still confused? Keep these points in mind to help you plan your marketing:
Remember your marketing campaign goals
What do you want your visitors, prospects or customers to do?
- Give you their contact information? Make a purchase?
- Make sure that whatever tactics you're using will help you achieve your goals.
And from there, use tactics that will do one of these three things:
1. Attract visitors to your site. Attraction methods can be anything from articles to videos to blogs to Podcasts. You can use social media sites to your advantage or create a following among readers of your Blog.
2. Convert visitors on your site. This means get your visitors to take whatever action you want them to take. It could mean signing up for your newsletter giving you their contact information, buying a product or attending a Teleseminar.
3. Retain their loyalty. Once you've converted them, you want to keep them happy and coming back for more. You retain customers by offering an ongoing newsletter, providing some type of customer loyalty program or even keeping them involved and engaged through social networking sites.
The more you know about who's visiting your site and what they're doing there, the easier this becomes.
There are plenty of ways you can "spy" on your visitors. For example, if you have a Google account, and if you don't you should – they're free and they offer lots of goodies, you can sign up for Google Analytics. It's free, and it will give you lots of very valuable intel about visitors to your Website – such as how people are finding your Website (search engines, direct search and referred from other sites.) It will tell you what keywords visitors used to find you, what pages they visited, how long they stayed – even what page they were on when they left.
By knowing this information you can increase your ROI (Return On Investment) for any Internet Marketing Campaign.
