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Your Top Three Affiliate Marketing Mistakes
Are you making these top three affiliate marketing mistakes? If you get these few things wrong, the chances are you’re never going to make more than a few sales. Affiliate Marketing Mistake #1: Selectin the Wrong Product This is a big one, and probably the biggest mistake that new affiliate marketers make. But how do you choose the best affiliate products? There are several ways. - You could choose products based on their popularity. Check out clickbank to see what I mean.
- Or you could select products based around your current business. For example, if you run a business such as a beauty parlor, you could find a number of affiliate products…what about a book on hairstyles for weddings, or proms or braids? Or you could sell a beauty book, or a book on skin care. There are also physical products that you could sell. The point is to look for affiliate products that complement what you’re already selling.
- You could also look for affiliate products based on how much commission you’ll make per sale – but be careful about choosing this as your top method of deciding what products you want to sell. Finding quality products should always be your top concern. Ithe products you’re selling are garbage, the end result is that while you might make sales, you’re also going to get lots of refund requests – which means you’ll end up in the hole. Affiliate Marketing Mistake #2: Marketing the Product in the Wrong Way The best way to market any affiliate product is to sell it where the customers are. That means that you need to know who your prospective customers are. You need to research and gather as much information about them as possible – what they want, what their greatest fears are, what solution they’re looking for, what questions they need answered. Then you need to know where they shop – if your affiliate marketing product is for consumers, then you’ll want to know where your prospect shops, what magazines they read or what Internet pages they visit. Where do they hang out? If you’re selling to business owners, then you’ll have to find out where they do business. And again, market your affiliate products there. Affiliate Marketing Mistake #3: Not Writing the Correct Kind of Sales Copy Although it’s not absolutely necessary to hire a professional copywriter, especially if you’re just starting out and money is tight, it is vital that you learn copywriting basics so you can write sales copy that will appeal to your market. Understand that your copy must “Continue the conversation that your prospect is already having inside their head." Know what kind of questions your prospect has about your affiliate product – and make sure that you’re answering them. Think about what kinds of objections your potential customers might have, and find a way of answering them. Sell benefits and not features. People want a drill because they need a hole, not because it is cordless, colar powered and has a built in MP3 player. Don't forget social proof. This means showing that other people have bought the product and love it. When you’re selling affiliate products, the really good marketers will provide you with testimonies that you can use, along with sales copy, email copy, etc. This is great because it’s often been written by a professional copywriter who understands the target market. However, even if you’re given a sales page or email messages to send to your list, you don’t want to use it word for word. Make a few changes it – give it your own unique voice. Make it fresh and original so that your prospect won't see the exact same ad somewhere else – you lose credibility when that happens. If you’re offering a bonus for someone to buy your affiliate product, make sure that the bonus goes along with the product. Don’t give away recipes if you’re selling a book about hair care. Make sure your bonus relates to the product and is useful to your prospect. For example, you could write your own eBook that tells how to get the most out of the affiliate product you are promoting. That’s something that no one else will be able to sell, because it’s yours. Whatever you do, when it comes to affiliate marketing, it’s easy to avoid making the three biggest marketing mistakes just by doing a little thinking and some strategic planning before you get started. You can make a very good living just from selling affiliate products - as long as you do it the right way! |
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